Kunal is a passionate value creator. He started his entrepreneurial journey when he was 11, by starting a comic book library. At 13, he made money organizing inter-community quiz competitions, at 14 he sold sandwiches and partnered with his brother for a gaming business during Diwali celebrations. On 10th October 2005, Kunal started his first incorporated business, a bioinformatics company. Kunal is an astute student of money and human cognitive biases, he builds his models by leveraging the fact that human beings are visibly irrational, especially in a group/tribe format.